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Marketron NXT Digital

Sell radio and digital together

The only digital advertising platform designed for local media sellers. NXT integrates radio and digital proposals, orders, reporting and invoicing from one login. It’s simple, effective and efficient.

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Marketron NXT Digital delivers for radio broadcasters

20%average increase in sales activity
76%average increase in order volume
37%average close rate (industry benchmark is 20%)

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01Revenue

Win more ad dollars

Drive revenue with more digital advertising dollars. NXT makes it easy to win your share of the billion-dollar digital advertising market with an easy-to-use, seller-centric platform.

02Speed

Sell more, faster

NXT frees up your team’s time with an intuitive proposal builder that combines radio and digital orders. Simple metrics with 100% reporting transparency make winning the renewal easy.

03Simplicity

Say goodbye to complexity

Grow revenue without growing overhead. NXT is scalable and simple for sellers to use, with no managed services or in-house ad ops team required. Technology does the heavy lifting, and we do the coaching.

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How NXT works

From proposal to renewal in one platform

  1. 1Build integrated proposals in minutesSelect from traffic markets and accounts. Choose from linear and digital tactics, and target by geography, interests and demographics. Then, set the budget.
  2. 2Empower sellersTurn your team into confident digital sellers. NXT comes with customized training, award-winning sales enablement, and hands-on strategy and support.
  3. 3See the metrics that matterGet transparent performance reporting with 100% inventory, quantify COGS and net revenue, and show your advertisers the data they need to renew.
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Inside NXT

See what only NXT can do

The only digital advertising platform built for local media sellers, with radio and digital in one workflow.

Targeting, budgets and reporting in one place

  • Budget and tacticsSet a target budget or impressions, choose ad types and see estimated reach and frequency as you build.
  • Precise targetingTarget by geography, demographics and interests, with a live map of the area you’re reaching.
  • Transparent reportingShow advertisers exactly where their ads ran, with impressions, clicks and CTR by site and app.
  • Marketron NXT Training AcademySelf-guided training that turns your team into confident digital sellers.
See it in a demo →
Marketron NXT Digital screens showing order budget, demographic targeting, a geographic targeting map and apps and websites reporting
Tactics

Amp up linear revenue with digital

Win advertisers over with the tactics that help them meet their goals. NXT makes it simple to build integrated proposals and automated orders, with no manual ad ops required.

Click a tactic to learn more

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Features

The NXT features clients love

Integrated airtime and digital proposal builderCombine radio and digital tactics in one proposal, then convert it to orders.
Easy-to-use platform designed for salespeopleSeller-centric workflows with no in-house ad ops team required.
Connections to your business systemsConnects to traffic systems, orders, invoicing, CRM tools and data management apps.
Premium third-party digital inventoryAccess premium inventory across the tactics advertisers ask for.
Simple metrics with 100% reporting transparencyShow advertisers the data they need to renew.
Built-in business intelligence and COGS reportingQuantify COGS and net revenue for every campaign.
Onboarding, education and trainingStreamlined onboarding plus ongoing education and training for your team.
Award-winning sales enablementWhite-labeled seller resources to support every pitch.
Strategic account managersOn-demand guidance on strategy, ad mix and campaign performance.
Custom Solutions DeskGet help with creative and custom campaign needs.

Award-winning digital advertising

Radio World Best of Show 2025 winner Radio World Best of Show 2024 winner Radio World Best of Show 2022 winner Sales and Marketing Technology Award, The Sammy 2022
Testimonials

What Marketron NXT Digital clients are saying

Using NXT has been super easy. I love the proposal and reports features.
Abby VogelDigital specialist
My clients liked the reporting and transparency we provide. We went from zero to more than $30,000 in months.
Gail WightmanSales manager
Marketron will give us a strategy for the right ad mix and percentage of dollars to spend. And they help us explain how tactics work in a way that’s easy to understand.
Bob ProtzmanSalina market manager
The Marketron products are very accurate and easy to access. Customizing reports and dashboards makes it simple and fast to find the exact information you need every time you log in.
Jory StieberGeneral sales manager
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Let us show you how NXT is your future

Marketron knows media companies. It shows in our software.

55+years of industry experience
$7Bin advertising revenue managed
24,000digital ad campaigns executed last year
19,000active users depend on Marketron
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Request a demo today!

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Resources

Discover more about selling digital with radio

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Finding budget for digital advertising that doesn’t rob radio