Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth Q1 2024 earnings reports showed growth for local media organizations, mostly due to digital ad…MarketronMay 16, 2024
Blog & ResourcesFor Sales ManagersMarketron NewsProduct & Support Marketron NXT Feature Spotlight: Multiple Campaigns Per Tactic in One Proposal Marketron NXT now has multiple campaigns per tactic as an option for digital advertising proposals.…MarketronMay 10, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Local Media Digital Sales Commissions: Data and Trends for 2024 See what’s new in digital sales commissions. Review trends and data regarding commissions for local…MarketronMay 8, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Should You Pivot from Digital Ad Sales Training to Hiring Digital-Only Sellers? Explore options for propelling your digital ad sales forward. You can upskill traditional sellers, hire…MarketronMay 1, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Radio Political Advertising: Why It Creates the Most Reach Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…MarketronApril 30, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital New data confirms that AM/FM radio ads lift website traffic. It’s one more reason why…MarketronApril 24, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same The latest RAB-Borrell digital sales for radio benchmarking report revealed that small radio stations saw…MarketronFebruary 28, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms? Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.MarketronFebruary 12, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Electronic Payment Adoption: 4 Strategies for Radio Stations Electronic payment adoption requires a strategic plan. Get tips on how to get staff and…MarketronFebruary 6, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 2024 Radio Revenue Outlook Explore the projections for radio revenue in 2024. View data, trends and takeaways on what…MarketronJanuary 29, 2024