The right radio traffic platform delivers capabilities and efficiencies that support your revenue realization.

Explore our solutions and how they modernize and simplify traffic management.

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years of delivering solutions to the broadcast industry

7,000

companies rely on Marketron daily

1.5M+

advertisers supported

years of delivering solutions to the broadcast industry

customer support satisfaction rate

Integrate platforms.

Connect traffic with payments, third-party digital, rate optimization, sales tools and more.

Optimize workflows.

Gain efficiency with an end-to-end system for ordering, trafficking, reporting and billing.

Drive revenue.

Combine linear and digital orders, and get paid faster with secure, online transactions.

Modernize operations.

Work with a partner innovating and investing in solutions to ensure your future success.

Count on responsive support.

Get technical, strategic and logistical help from our team whenever you need it.

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Connect with our traffic experts!

Our Radio Traffic Platforms: Three Unique Options for Every Need

A robust, feature-rich radio traffic solution optimized to meet diverse operational needs

A streamlined, efficient radio traffic system for power users managing any station structure

A flexible, cost-effective and secure radio traffic platform built to support lean teams

A Connected Revenue Ecosystem with Radio Traffic Software at Its Core

Our radio traffic systems are end-to-end solutions with tools designed just for you. With these systems’ ability to integrate with our third-party digital solution, electronic payments platform and value-added services, we empower stations to grow, protect and optimize revenue.

Features in our connected ecosystem you’ll love:

Automation of many tasks related to order entry, invoicing and reporting
Custom reporting and analytics
Reduction of credits and makegoods with unified processing of network orders and affidavits
The entire billing workflow in the same system
Configurations for station-specific scheduling criteria with algorithms
Automated log reconciliation, which helps prevent fraud risk
Optimization tools to increase inventory value
Multi-level order approval process options
Proof-of-performance automation

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“

As a longtime traffic manager, my previous experience includes Wicks, Darts and WideOrbit traffic systems. For the past five years, I have been using Visual Traffic and have found it to be far superior to the other systems I have used. What’s more, the Marketron support staff is amazing. They know their product, and whatever question I had they could answer right away. Most of all, they were always patient, friendly and professional. I highly recommend Marketron.
Tina McGarryVCMG Live

“

I had never worked in radio prior to this job, and Marketron’s training staff, traffic platforms and their support staff are extremely efficient and knowledgeable. Visual Traffic is easy to navigate, integrates well with my sales/production platform, and the support I have received is exceptional! I strongly recommend Marketron.
Angie ChismHarbit Communications, Inc.

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Easy to use, accurate reporting, real-time analytics
Jennifer TaylorBeasley Media Group

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I have been using Marketron for about six to seven years and have been incredibly happy with my experience. Recently, Marketron created a tips and tricks webinar that opened up some new options for managing inventory, and it has made my job even easier. I would absolutely recommend Marketron if you are considering new traffic and billing software. I feel it has made me a better traffic manager and has made my job less complicated.
Tiffany DavisDickey Broadcasting Company

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Visual Traffic is reliable, and the reporting is accurate. The support staff is a great group of people that always has answers.
Marilu HernandezWUSF Public Media

Schedule your demo with our traffic experts for an evaluation and strategic recommendations for the system that will propel your success now and in the future.

Schedule your Demo