Local B2B Ad Sales Sleuthing: Investigating Prospecting, Pitching and Tactics

Tuesday, April 29, at 2 p.m. EDT

(11 a.m. PDT)

Register Now!

Can’t make the live date? Register anyway, and we’ll send you the recording.

Growing your local B2B ad sales is a huge opportunity in 2025. Join us for insights on how to win more of this revenue from our experts!

Local media sellers are exception detectives when it comes to finding untapped opportunities in the market. One of those is local B2B. These advertisers need your help with customer acquisition and employee recruitment.

It’s time to follow the clues and build your strategy to sell digital and radio to these companies.

We’ll cover:

The latest local advertising spending numbers relating to B2B
The unique needs of B2B
Prospecting tips
Tactics that perform the best for B2B ad campaigns

Who should attend:

Sales managers and AEs
General managers and leadership

Panelists:

Beth Van Horn
Digital advertising training specialist, Marketron

Ricky Appelbaum
Lead client development manager, Marketron