yield management Archives - Page 2 of 3 - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Product & Support

How to Compare Yield Management Software for Media Companies

Explore how to compare yield management software for media companies in this infographic. Find out…

MarketronMarch 18, 2022

Blog & Resources For Sales Managers Product & Support

What Features Should a Sales Growth Platform Include?

Sales professionals need technology built for them. These sales growth platform features empower your team,…

MarketronMarch 15, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

Optimizing rates and revenue for linear ad spots is only scalable and effective when you…

MarketronMarch 9, 2022

How Dynamic Pricing of Radio Spots Can Grow Revenue Even as Ad Spend Declines

Blog & Resources For Sales Managers Industry Trends Product & Support

Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat

With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…

MarketronMarch 1, 2022

Blog & Resources For Sales Managers Industry Trends

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail

Find out why data is so powerful in setting rate cards for your linear advertising.…

MarketronFebruary 11, 2022

Blog & Resources For Sales Managers Product & Support

The Dynamic Pricing Mixology

Find out the perfect mixology for dynamic pricing in broadcast media sales. Download the dynamic…

MarketronFebruary 11, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

The Role of Dynamic Pricing in the Broadcast Industry: A Q&A with Adam Lang

Learn more about the role of dynamic pricing in the broadcast industry from expert Adam…

MarketronFebruary 9, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

The Straight-Up Facts: Debunking Dynamic Pricing Myths

Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…

MarketronFebruary 7, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…

MarketronDecember 1, 2021

yield management

How to Compare Yield Management Software for Media Companies

What Features Should a Sales Growth Platform Include?

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail

The Dynamic Pricing Mixology

The Role of Dynamic Pricing in the Broadcast Industry: A Q&A with Adam Lang

The Straight-Up Facts: Debunking Dynamic Pricing Myths

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

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