yield management Archives - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Industry Trends Product & Support

Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…

MarketronJanuary 12, 2023

Consolidate and Save with Complete Sales Platform

Blog & Resources For Sales Managers Industry Trends Product & Support

The Cost Savings of Consolidating Your Tech Stack with a Comprehensive Sales Platform

Discover the savings your organization can realize by consolidating its tech stack with a comprehensive…

MarketronJanuary 6, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

The Top Operational Challenges for Local TV Selling

Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…

MarketronDecember 1, 2022

Blog & Resources For Sales Managers Industry Trends

Dynamic Pricing: The Real-Time Component of Yield Management

Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…

MarketronNovember 14, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Ad Spot Pricing Optimization: Automation vs. Data Scientists

In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…

MarketronJuly 7, 2022

Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022

Blog & Resources For Sales Managers Industry Trends

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

Blog & Resources For Sales Managers Product & Support

Why Managing Rates via Excel Could Be Hurting Top-Line Revenue

Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…

MarketronMay 31, 2022

Local TV News Has High Engagement: How to Get More Ad Dollars for High-Demand Spots

Blog & Resources Industry Trends Product & Support

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Local TV news has high engagement and trust. Find tips in this post for leveraging…

MarketronMay 23, 2022

Blog & Resources For Sales Managers Product & Support

Finally, a Broadcast Sales Platform Built for Sellers

Finally, there’s a broadcast sales platform built for sellers: Marketron REV. Learn why it should…

MarketronApril 5, 2022

yield management

Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

The Cost Savings of Consolidating Your Tech Stack with a Comprehensive Sales Platform

The Top Operational Challenges for Local TV Selling

Dynamic Pricing: The Real-Time Component of Yield Management

Ad Spot Pricing Optimization: Automation vs. Data Scientists

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Why Managing Rates via Excel Could Be Hurting Top-Line Revenue

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Finally, a Broadcast Sales Platform Built for Sellers

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