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Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022

Blog & Resources For Sales Managers Industry Trends

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

Blog & Resources For Sales Managers Industry Trends

How Local TV Can Capitalize on New Advertiser Categories

Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…

MarketronJune 21, 2022

Blog & Resources For Sales Managers Industry Trends

NAB 2022 Recap: A Look at Trending Topics from the Show

NAB 2022 was a great success. Find out about all the trending topics from the…

MarketronMay 10, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Online Sports Betting Ads Offer New Opportunities for Local TV Markets

Online sports betting represents a big opportunity for local TV advertising. Find out why it…

MarketronMarch 22, 2022

Blog & Resources For Sales Managers Industry Trends

What Economic Trends Will Impact TV Ad Spend in 2022?

The U.S. economy always plays a role in TV ad spend. Learn what factors will…

MarketronMarch 3, 2022

Blog & Resources For Sales Managers Industry Trends

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

The Role of Dynamic Pricing in the Broadcast Industry: A Q&A with Adam Lang

Learn more about the role of dynamic pricing in the broadcast industry from expert Adam…

MarketronFebruary 9, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

The Straight-Up Facts: Debunking Dynamic Pricing Myths

Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…

MarketronFebruary 7, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…

MarketronDecember 1, 2021

TV

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

How Local TV Can Capitalize on New Advertiser Categories

Online Sports Betting Ads Offer New Opportunities for Local TV Markets

What Economic Trends Will Impact TV Ad Spend in 2022?

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

The Role of Dynamic Pricing in the Broadcast Industry: A Q&A with Adam Lang

The Straight-Up Facts: Debunking Dynamic Pricing Myths

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

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