TV Archives - Page 3 of 5 - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Industry Trends Product & Support

The Top Operational Challenges for Local TV Selling

Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…

MarketronDecember 1, 2022

Blog & Resources For Sales Managers Industry Trends

What Does the Future of Audience Measurement Look Like for TV?

Audience measurement for TV is changing. Explore what the future of audience measurement may look…

MarketronNovember 28, 2022

Blog & Resources For Sales Managers Industry Trends

Dynamic Pricing: The Real-Time Component of Yield Management

Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…

MarketronNovember 14, 2022

Blog & Resources Industry Trends

Addressable TV Advertising: How It Works and Why It Matters

Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…

MarketronOctober 20, 2022

TVB Executive Summit Review: TV Ad Trends Ahead for 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

TVB Forward Conference: TV Ad Trends Ahead for 2023

The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…

MarketronSeptember 30, 2022

Blog & Resources Industry Trends Product & Support

Why Radio and TV Advertisers Should Look Beyond Generational Targeting

Generational targeting related to programming placement is in need of a revamp for TV and…

MarketronSeptember 22, 2022

Blog & Resources Industry Trends Product & Support

How Targeting Changes with NextGen TV

NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…

MarketronAugust 8, 2022

Blog & Resources Industry Trends

TV Advertising Is the Top Influencer in the Purchase Funnel

New data reveals that TV advertising is the top influencer at all stages of the…

MarketronJuly 21, 2022

Blog & Resources Industry Trends

Political Advertising Strategies for Media Sellers: Q&A

As a follow-up to our political advertising webinar, here are more political advertising strategies for…

MarketronJuly 7, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Ad Spot Pricing Optimization: Automation vs. Data Scientists

In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…

MarketronJuly 7, 2022

TV

The Top Operational Challenges for Local TV Selling

What Does the Future of Audience Measurement Look Like for TV?

Dynamic Pricing: The Real-Time Component of Yield Management

Addressable TV Advertising: How It Works and Why It Matters

TVB Forward Conference: TV Ad Trends Ahead for 2023

Why Radio and TV Advertisers Should Look Beyond Generational Targeting

How Targeting Changes with NextGen TV

TV Advertising Is the Top Influencer in the Purchase Funnel

Political Advertising Strategies for Media Sellers: Q&A

Ad Spot Pricing Optimization: Automation vs. Data Scientists

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