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Blog & Resources For Sales Managers Industry Trends

2023 NAB Show Recap: Trends and Insights for Local Media Sellers

Check out our NAB 2023 recap with insights and trends for local media sellers. Explore…

MarketronApril 24, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

In 2024, local TV media sellers have an opportunity to capture more political dollars. It…

MarketronApril 14, 2023

Blog & Resources Industry Trends Product & Support

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

New data reveals that linear TV outperforms all types of media. Find out how this…

MarketronMarch 16, 2023

Blog & Resources Industry Trends Product & Support

Selling Impressions vs. Ratings in Local TV

Local TV advertising selling is primed for a disruption. Explore the difference between selling impressions…

MarketronMarch 2, 2023

Blog & Resources Industry Trends

How Will National Advertisers Leverage Local TV Advertising in 2023?

National advertisers spend money on local TV advertising. Explore trends and ways to increase this…

MarketronFebruary 15, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates

Automation is valuable for local TV ad sellers. A TV sales platform that enables this…

MarketronFebruary 6, 2023

TV, pay for performance, Marketron REV, Proof of Performance, Post In-Flight, impressions, makegoods

Blog & Resources For Sales Managers Industry Trends Product & Support

How Pay for Performance Streamlines Local TV Ad Buying and Selling

Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…

MarketronJanuary 18, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…

MarketronJanuary 12, 2023

Blog & Resources For Sales Managers Industry Trends

What Does the Future of Audience Measurement Look Like for TV?

Audience measurement for TV is changing. Explore what the future of audience measurement may look…

MarketronNovember 28, 2022

Blog & Resources For Sales Managers Industry Trends

Dynamic Pricing: The Real-Time Component of Yield Management

Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…

MarketronNovember 14, 2022

TV

2023 NAB Show Recap: Trends and Insights for Local Media Sellers

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

Selling Impressions vs. Ratings in Local TV

How Will National Advertisers Leverage Local TV Advertising in 2023?

The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates

How Pay for Performance Streamlines Local TV Ad Buying and Selling

Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

What Does the Future of Audience Measurement Look Like for TV?

Dynamic Pricing: The Real-Time Component of Yield Management

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