TV advertising Archives - Marketron Broadcast Solutions

The Impact of the Writers and Actors Strikes on TV Ad Revenue

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The Impact of the Writers and Actors Strikes on TV Ad Revenue

Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…

MarketronOctober 4, 2023

The Scatter Buy Situation: The Absence of New Programming Brings Extra Inventory to Sale

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The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Find out how local TV ad sales can get more national brand dollars with scatter…

MarketronSeptember 21, 2023

TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

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TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

Find out the difference between TV households and TV-accessible households and why this change matters…

MarketronAugust 15, 2023

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

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TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

TVB Executive Summit Review: TV Ad Trends Ahead for 2023

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TVB Forward Conference: TV Ad Trends Ahead for 2023

The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…

MarketronSeptember 30, 2022

TV Advertising Is the Top Influencer in the Purchase Funnel

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TV Advertising Is the Top Influencer in the Purchase Funnel

New data reveals that TV advertising is the top influencer at all stages of the…

MarketronJuly 21, 2022

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Blog & Resources For Sales Managers Industry Trends Product & Support

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…

MarketronDecember 1, 2021