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Political Advertising Update: What Radio Needs to Do Right Now

Radio stations have opportunities to gain more political advertising after surprising shakeups in the 2024…

MarketronJuly 22, 2024

Blog & Resources For Sales Managers Industry Trends

The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds

The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…

MarketronJuly 11, 2024

Blog & Resources For Sales Managers Industry Trends

Radio Political Advertising: Why It Creates the Most Reach

Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…

MarketronApril 30, 2024

Blog & Resources For Sales Managers Industry Trends

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024

Blog & Resources Industry Trends Product & Support

The Impact of the Writers and Actors Strikes on TV Ad Revenue

Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…

MarketronOctober 4, 2023

The Scatter Buy Situation: The Absence of New Programming Brings Extra Inventory to Sale

Blog & Resources Industry Trends Product & Support

The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Find out how local TV ad sales can get more national brand dollars with scatter…

MarketronSeptember 21, 2023

Blog & Resources Industry Trends

TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

Find out the difference between TV households and TV-accessible households and why this change matters…

MarketronAugust 15, 2023

Blog & Resources For Sales Managers Industry Trends

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…

MarketronJuly 28, 2023

Blog & Resources Industry Trends Product & Support

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Is Your Media Company Easy to Do Business With? A Look at What Could be Derailing Relationships

Being easy to do business with matters to your advertisers. Find out what may be…

MarketronApril 27, 2023

TV

Political Advertising Update: What Radio Needs to Do Right Now

The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds

Radio Political Advertising: Why It Creates the Most Reach

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

The Impact of the Writers and Actors Strikes on TV Ad Revenue

The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

Is Your Media Company Easy to Do Business With? A Look at What Could be Derailing Relationships

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