Third-party digital Archives - Marketron Broadcast Solutions

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Not All Radio Traffic Software Integrations Are Equal: Learn Why the Marketron Traffic and Marketron NXT Connection Is Superior

Not all radio software integrations deliver on expectations. Learn why Marketron Traffic and Marketron NXT…

MarketronSeptember 9, 2024

Blog & Resources Industry Trends Product & Support

What’s the Value of an Integrated Radio Traffic and Third-Party Digital Ecosystem?

Explore the value of an integrated radio traffic and third-party digital ecosystem. Connecting traffic and…

MarketronAugust 6, 2024

Blog & Resources Industry Trends Product & Support

Key Strategies to Win Over Local Businesses Not Buying Digital from You

Local businesses aren’t always buying digital from radio ad sellers. Get insights in this post…

MarketronMarch 21, 2024

Blog & Resources Industry Trends Product & Support

SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic

Advertisers are shifting money to CTV advertising, including SMBs. Learn about best practices for SMBs…

MarketronMarch 14, 2024

Blog & Resources Industry Trends Product & Support

2024 Political Advertising Opportunities for Local Media Companies

Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…

MarketronMarch 5, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same

The latest RAB-Borrell digital sales for radio benchmarking report revealed that small radio stations saw…

MarketronFebruary 28, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.

MarketronFebruary 12, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

2024 Radio Revenue Outlook

Explore the projections for radio revenue in 2024. View data, trends and takeaways on what…

MarketronJanuary 29, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How Managed Service Fees and Monthly Minimums Impact Your Digital Advertising Sales Margins

Managed service fees and monthly minimums can impact digital advertising sales margins. Protect your profits…

MarketronJanuary 17, 2024

Blog & Resources For Sales Managers Industry Trends

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…

MarketronJanuary 2, 2024

Third-party digital

Not All Radio Traffic Software Integrations Are Equal: Learn Why the Marketron Traffic and Marketron NXT Connection Is Superior

What’s the Value of an Integrated Radio Traffic and Third-Party Digital Ecosystem?

SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic

Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same

Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

2024 Radio Revenue Outlook

How Managed Service Fees and Monthly Minimums Impact Your Digital Advertising Sales Margins

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

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