ratings Archives - Marketron Broadcast Solutions

Breaking Down the New Three-Minute Listener Qualifier for Radio

Blog & Resources For Sales Managers Industry Trends Product & Support

Breaking Down the New Three-Minute Listener Qualifier for Radio

Nielsen ratings for radio will now move to a three-minute listener qualifier. Find out what…

MarketronNovember 25, 2024

Selling Impressions vs. Ratings in Local TV

Blog & Resources Industry Trends Product & Support

Selling Impressions vs. Ratings in Local TV

Local TV advertising selling is primed for a disruption. Explore the difference between selling impressions…

MarketronMarch 2, 2023