rate optimization Archives - Marketron Broadcast Solutions

Ad Spot Pricing Optimization: Automation vs. Data Scientists

Blog & Resources For Sales Managers Industry Trends Product & Support

Ad Spot Pricing Optimization: Automation vs. Data Scientists

In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…

MarketronJuly 7, 2022

OTA TV Ad Revenue

Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022

broadcast TV growth

Blog & Resources For Sales Managers Industry Trends

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022