Radio Archives - Page 4 of 7 - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Product & Support

Marketron NXT Feature Spotlight: Traffic System Integration Connects Linear and Digital

Marketron NXT integrates with radio traffic systems, enabling linear and digital tactics on one proposal…

MarketronOctober 31, 2023

Blog & Resources Industry Trends Product & Support

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

New data suggests audio ads outperform video. Using both tactics in a campaign for local…

MarketronOctober 26, 2023

Blog & Resources Industry Trends Product & Support

Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology

Learn why Marketron is investing in and innovating radio traffic platforms to ensure the industry…

MarketronSeptember 14, 2023

Blog & Resources For Sales Managers Product & Support

How to Succeed in Local Digital Ad Sales in a Small Market

Local media sellers can get tips on how to succeed in local digital ad sales…

MarketronSeptember 6, 2023

Blog & Resources For Sales Managers Product & Support

Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations

Get tips on how to deliver digital and radio advertising recommendations to local businesses. Ad…

MarketronAugust 30, 2023

Blog & Resources For Sales Managers Product & Support

Third-Party Digital Platform Comparison: 7 Ways for Radio Stations to Evaluate Technology Options

Review this infographic featuring a third-party digital comparison. Learn about the features you want in…

MarketronAugust 28, 2023

Blog & Resources Industry Trends

Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic

Hispanic populations are devoted radio listeners, which makes them a great audience for targeted radio…

MarketronAugust 25, 2023

Blog & Resources Industry Trends

What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust

Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…

MarketronAugust 2, 2023

Blog & Resources For Sales Managers Industry Trends

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…

MarketronJuly 28, 2023

Blog & Resources For Sales Managers Product & Support

Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model

Some media companies are outsourcing digital advertising to agencies. It seems easy but isn’t sustainable.…

MarketronJuly 18, 2023

Radio

Marketron NXT Feature Spotlight: Traffic System Integration Connects Linear and Digital

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology

How to Succeed in Local Digital Ad Sales in a Small Market

Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations

Third-Party Digital Platform Comparison: 7 Ways for Radio Stations to Evaluate Technology Options

Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic

What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model

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