Radio Archives - Page 3 of 7 - Marketron Broadcast Solutions

Blog & Resources Industry Trends Product & Support

Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

More consumers are abandoning linear TV viewing. Filling the gap of this lost reach requires…

MarketronJune 7, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How Can Radio Get a Bigger Share of Local Advertising Dollars?

Radio receives a disproportionate amount of local advertising dollars compared to its reach and ROI.…

MarketronMay 28, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth

Q1 2024 earnings reports showed growth for local media organizations, mostly due to digital ad…

MarketronMay 16, 2024

Blog & Resources For Sales Managers Industry Trends

Local Media Digital Sales Commissions: Data and Trends for 2024

See what’s new in digital sales commissions. Review trends and data regarding commissions for local…

MarketronMay 8, 2024

Blog & Resources For Sales Managers Industry Trends

Radio Political Advertising: Why It Creates the Most Reach

Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…

MarketronApril 30, 2024

Blog & Resources Industry Trends

2024 NAB Review: Trends and Insights for Local Media

Explore insights and trends for local media from the 2024 NAB Show. Find out about…

MarketronApril 26, 2024

Blog & Resources Industry Trends Product & Support

2024 Political Advertising Opportunities for Local Media Companies

Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…

MarketronMarch 5, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

2024 Radio Revenue Outlook

Explore the projections for radio revenue in 2024. View data, trends and takeaways on what…

MarketronJanuary 29, 2024

Blog & Resources For Sales Managers Industry Trends

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…

MarketronJanuary 2, 2024

Blog & Resources Product & Support

Are You Getting the Most of Your Radio Traffic Software?

Your radio traffic software is the hub of operations. However, your platform may not be…

MarketronDecember 21, 2023

Radio

Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

How Can Radio Get a Bigger Share of Local Advertising Dollars?

Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth

Local Media Digital Sales Commissions: Data and Trends for 2024

Radio Political Advertising: Why It Creates the Most Reach

2024 NAB Review: Trends and Insights for Local Media

2024 Radio Revenue Outlook

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Are You Getting the Most of Your Radio Traffic Software?

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