Political advertising Archives - Marketron Broadcast Solutions

political advertising update radio

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Political Advertising Update: What Radio Needs to Do Right Now

Radio stations have opportunities to gain more political advertising after surprising shakeups in the 2024…

MarketronJuly 22, 2024

Rate Analysis Reporting for Political Advertising Compliance`

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Rate Analysis Reporting for Political Advertising Compliance

Rate analysis reporting tools ensure political advertising compliance for radio spots. Radio traffic systems should…

MarketronJuly 12, 2024

2024 Political Advertising Opportunities for Local Media Companies

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2024 Political Advertising Opportunities for Local Media Companies

Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…

MarketronMarch 5, 2024

6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns

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6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns

The 2024 election will bring lots of local ad dollars. Find out what features your…

MarketronOctober 11, 2023

The Impact of the Writers and Actors Strikes on TV Ad Revenue

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The Impact of the Writers and Actors Strikes on TV Ad Revenue

Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…

MarketronOctober 4, 2023

Political Advertising Strategies for Media Sellers: Q&A

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Political Advertising Strategies for Media Sellers: Q&A

As a follow-up to our political advertising webinar, here are more political advertising strategies for…

MarketronJuly 7, 2022

broadcast TV growth

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After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

Getting Your Slice of the Digital Political Advertising Pie with CTV/OTT

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Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV

Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…

MarketronMay 23, 2022