pay for performance Archives - Marketron Broadcast Solutions

The Scatter Buy Situation: The Absence of New Programming Brings Extra Inventory to Sale

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The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Find out how local TV ad sales can get more national brand dollars with scatter…

MarketronSeptember 21, 2023

Local TV Must Do More with Less with Technology to Bridge the Gap

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Local TV Must Do More with Less with Technology to Bridge the Gap

Local TV is striving to be more efficient in its operations. Dong more with less…

MarketronJune 9, 2023

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

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Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

In 2024, local TV media sellers have an opportunity to capture more political dollars. It…

MarketronApril 14, 2023

Are Outdated Technologies and Processes Causing Seller Turnover?

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Are Outdated Technologies and Processes Causing Seller Turnover?

Outdated technology and processes could be hindering seller performance and leading to seller turnover. Learn…

MarketronMarch 13, 2023

Selling Impressions vs. Ratings in Local TV

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Selling Impressions vs. Ratings in Local TV

Local TV advertising selling is primed for a disruption. Explore the difference between selling impressions…

MarketronMarch 2, 2023

How Will National Advertisers Leverage Local TV Advertising in 2023?

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How Will National Advertisers Leverage Local TV Advertising in 2023?

National advertisers spend money on local TV advertising. Explore trends and ways to increase this…

MarketronFebruary 15, 2023

The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates

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The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates

Automation is valuable for local TV ad sellers. A TV sales platform that enables this…

MarketronFebruary 6, 2023

TV, pay for performance, Marketron REV, Proof of Performance, Post In-Flight, impressions, makegoods

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How Pay for Performance Streamlines Local TV Ad Buying and Selling

Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…

MarketronJanuary 18, 2023