over the air Archives - Marketron Broadcast Solutions

Marketron Has ROI Calculator for Broadcasters

For Sales Managers Press Release

Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages

Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…

MarketronAugust 8, 2022

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

Blog & Resources For Sales Managers Industry Trends Product & Support

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…

MarketronJuly 12, 2022

OTA TV Ad Revenue

Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022

broadcast TV growth

Blog & Resources For Sales Managers Industry Trends

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

How Dynamic Pricing of Radio Spots Can Grow Revenue Even as Ad Spend Declines

Blog & Resources For Sales Managers Industry Trends Product & Support

Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat

With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…

MarketronMarch 1, 2022

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Blog & Resources For Sales Managers Industry Trends

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022