OTT Archives - Marketron Broadcast Solutions

Blog & Resources Industry Trends Product & Support

How to Address Transparency in CTV and OTT Advertising

Advertisers have questions about frequency and transparency in CTV and OTT advertising. Here’s how to…

MarketronFebruary 25, 2025

Blog & Resources Industry Trends

Unique Ad Formats Drive Engagement in Streaming: How to Leverage them in CTV/OTT Campaigns

A new study revealed new streaming ad formats perform better than others. Find out what…

MarketronDecember 2, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

2025 Local Digital Advertising Predictions First Look

Get the first look at 2025 local digital advertising predictions from industry experts. See what…

MarketronNovember 25, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How to Increase Your Share of Obtainable Digital Revenue in Your Market

Get tips on how to increase your share of your market’s obtainable digital revenue. Explore…

MarketronJuly 12, 2024

Blog & Resources For Sales Managers Industry Trends

Radio Political Advertising: Why It Creates the Most Reach

Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…

MarketronApril 30, 2024

Blog & Resources Industry Trends Product & Support

Key Strategies to Win Over Local Businesses Not Buying Digital from You

Local businesses aren’t always buying digital from radio ad sellers. Get insights in this post…

MarketronMarch 21, 2024

Blog & Resources Industry Trends Product & Support

2024 Political Advertising Opportunities for Local Media Companies

Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…

MarketronMarch 5, 2024

Blog & Resources For Sales Managers Industry Trends

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024

Blog & Resources Industry Trends Product & Support

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

New data suggests audio ads outperform video. Using both tactics in a campaign for local…

MarketronOctober 26, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns

The 2024 election will bring lots of local ad dollars. Find out what features your…

MarketronOctober 11, 2023

OTT

How to Address Transparency in CTV and OTT Advertising

Unique Ad Formats Drive Engagement in Streaming: How to Leverage them in CTV/OTT Campaigns

How to Increase Your Share of Obtainable Digital Revenue in Your Market

Radio Political Advertising: Why It Creates the Most Reach

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

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