O&O Archives - Marketron Broadcast Solutions

Which Radio Traffic System Is Right for You?

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Which Radio Traffic System Is Right for You?

Explore all the things to consider when choosing a new radio traffic system. Realize benefits…

MarketronApril 17, 2024

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

Blog & Resources For Sales Managers Industry Trends Product & Support

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

The advertising landscape is changing. It may be time to evolve your local media sales…

MarketronNovember 3, 2023

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

Blog & Resources For Sales Managers Industry Trends Product & Support

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

In 2024, local TV media sellers have an opportunity to capture more political dollars. It…

MarketronApril 14, 2023

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

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Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…

MarketronJanuary 26, 2023

Why O&O and Third-Party Digital Are Complementary, Not Competition

Blog & Resources For Sales Managers Industry Trends

Why O&O and Third-Party Digital Are Complementary, Not Competition

Learn why O&O and third-party digital ad sales are complementary, not competition. Offering more tactics…

MarketronNovember 14, 2022

Case Study: Lost Coast Communications Extends Reach and Targeting for Local Advertisers with Marketron NXT

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Case Study: Lost Coast Communications Extends Reach and Targeting for Local Advertisers with Marketron NXT

Lost Coast Communications extends reach and targeting for local advertisers with Marketron NXT third-party digital.…

MarketronOctober 31, 2022

Why Radio and TV Advertisers Should Look Beyond Generational Targeting

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Why Radio and TV Advertisers Should Look Beyond Generational Targeting

Generational targeting related to programming placement is in need of a revamp for TV and…

MarketronSeptember 22, 2022

Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs

Blog & Resources For Sales Managers Industry Trends Product & Support

Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs

Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…

MarketronAugust 15, 2022

How Targeting Changes with NextGen TV

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How Targeting Changes with NextGen TV

NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…

MarketronAugust 8, 2022