Marketron REV Archives - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Industry Trends

The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds

The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…

MarketronJuly 11, 2024

Press Release

Marketron Announces Promotion of Jimshade Chaudhari to CEO; Acquisition of Marketron REV by Imagine Communications

Read more about Marketron’s promotion of Jimshade Chaudhari to CEO and the acquisition of Marketron…

MarketronJanuary 16, 2024

Blog & Resources Industry Trends

TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

Find out the difference between TV households and TV-accessible households and why this change matters…

MarketronAugust 15, 2023

Blog & Resources For Sales Managers Product & Support

Using Data to Understand Seller Performance and Pipelines in Local TV Sales

Learn how to use data to understand performance and pipelines in local TV sales. This…

MarketronAugust 9, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Rising Operating Costs Hit Media Companies: Find Out How Modern Technology Can Reduce Expenses

Media companies’ Q1 earnings reports cited rising operating costs. Explore how technology can reduce those…

MarketronJune 8, 2023

Blog & Resources For Sales Managers Product & Support

Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements

Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…

MarketronMay 30, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

In 2024, local TV media sellers have an opportunity to capture more political dollars. It…

MarketronApril 14, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Are Outdated Technologies and Processes Causing Seller Turnover?

Outdated technology and processes could be hindering seller performance and leading to seller turnover. Learn…

MarketronMarch 13, 2023

TV, pay for performance, Marketron REV, Proof of Performance, Post In-Flight, impressions, makegoods

Blog & Resources For Sales Managers Industry Trends Product & Support

How Pay for Performance Streamlines Local TV Ad Buying and Selling

Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…

MarketronJanuary 18, 2023

Press Release

Marketron REV Wins 2023 BIG Innovation Award

Find out how Marketron REV’s integrations and features earned it a 2023 BIG Innovation Award…

MarketronJanuary 12, 2023

Marketron REV

The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds

Marketron Announces Promotion of Jimshade Chaudhari to CEO; Acquisition of Marketron REV by Imagine Communications

TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

Using Data to Understand Seller Performance and Pipelines in Local TV Sales

Rising Operating Costs Hit Media Companies: Find Out How Modern Technology Can Reduce Expenses

Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

Are Outdated Technologies and Processes Causing Seller Turnover?

How Pay for Performance Streamlines Local TV Ad Buying and Selling

Marketron REV Wins 2023 BIG Innovation Award

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