Local news Archives - Marketron Broadcast Solutions

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

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Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

New data reveals that linear TV outperforms all types of media. Find out how this…

MarketronMarch 16, 2023

How Will National Advertisers Leverage Local TV Advertising in 2023?

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How Will National Advertisers Leverage Local TV Advertising in 2023?

National advertisers spend money on local TV advertising. Explore trends and ways to increase this…

MarketronFebruary 15, 2023

Why Radio and TV Advertisers Should Look Beyond Generational Targeting

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Why Radio and TV Advertisers Should Look Beyond Generational Targeting

Generational targeting related to programming placement is in need of a revamp for TV and…

MarketronSeptember 22, 2022

broadcast TV growth

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After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

Local TV News Has High Engagement: How to Get More Ad Dollars for High-Demand Spots

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How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Local TV news has high engagement and trust. Find tips in this post for leveraging…

MarketronMay 23, 2022

Younger Demographics Trust Local News the Most. What Are the Opportunities for Advertisers?

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Younger Demographics Trust Local News the Most. What Are the Opportunities for Advertisers?

Young Americans trust local news the most. What are your local opportunities to connect with…

MarketronSeptember 16, 2021