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Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

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Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

More consumers are abandoning linear TV viewing. Filling the gap of this lost reach requires…

MarketronJune 7, 2024

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

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Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

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Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

New data reveals that linear TV outperforms all types of media. Find out how this…

MarketronMarch 16, 2023

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

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Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

Video ad spend is on track to grow 26% in 2022, with CTV being the…

MarketronJune 29, 2022