Linear Archives - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Industry Trends Product & Support

AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital

New data confirms that AM/FM radio ads lift website traffic. It’s one more reason why…

MarketronApril 24, 2024

Blog & Resources For Sales Managers Product & Support

How Transparent Is Your Digital Advertising Reporting? 5 Areas It Should Cover

Transparent digital advertising reporting is critical to explaining performance and gaining renewals. Find out what…

MarketronDecember 8, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

The advertising landscape is changing. It may be time to evolve your local media sales…

MarketronNovember 3, 2023

Blog & Resources Industry Trends

Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

Brands are returning to traditional advertising. Learn how to capture their local advertising spend on…

MarketronNovember 3, 2023

Blog & Resources For Sales Managers Product & Support

Marketron NXT Feature Spotlight: Traffic System Integration Connects Linear and Digital

Marketron NXT integrates with radio traffic systems, enabling linear and digital tactics on one proposal…

MarketronOctober 31, 2023

Blog & Resources Industry Trends Product & Support

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

Blog & Resources Industry Trends

TV Ads’ “Halo Effect” Drives Online Traffic for SMBs

New data illustrates that TV ads have a “halo effect” for driving more online traffic.…

MarketronJune 2, 2023

Blog & Resources For Sales Managers Industry Trends

Are Sales Best Practices Documented or Only in Sellers’ Heads?

Documenting sales best practices is key to driving better performance and consistency. Find out how…

MarketronApril 27, 2023

Blog & Resources Industry Trends Product & Support

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…

MarketronJanuary 26, 2023

Blog & Resources Industry Trends

Addressable TV Advertising: How It Works and Why It Matters

Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…

MarketronOctober 20, 2022

Linear

AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital

How Transparent Is Your Digital Advertising Reporting? 5 Areas It Should Cover

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

Marketron NXT Feature Spotlight: Traffic System Integration Connects Linear and Digital

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV Ads’ “Halo Effect” Drives Online Traffic for SMBs

Are Sales Best Practices Documented or Only in Sellers’ Heads?

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

Addressable TV Advertising: How It Works and Why It Matters

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