inventory Archives - Marketron Broadcast Solutions

Radio Traffic Reporting Solutions Every Station Needs

Blog & Resources Product & Support

Radio Traffic Reporting Solutions Every Station Needs

Learn about the most important radio traffic reporting solutions that every station needs for revenue…

MarketronOctober 15, 2024

The Real Story on Low-Quality Content Sites and How They Impact Programmatic Advertising

Blog & Resources Industry Trends Product & Support

The Real Story on Low-Quality Content Sites and How They Impact Programmatic Advertising

Explore the impact of low-quality content sites on programmatic advertising performance. Having a better third-party…

MarketronFebruary 16, 2024

Blog & Resources For Sales Managers Product & Support

Low-Quality Impressions Are a Red Flag in Choosing a Third-Party Digital Solution

Selecting a third-party digital solution requires much assessment. Low-quality impressions are a red flag to…

MarketronNovember 8, 2023

The Impact of the Writers and Actors Strikes on TV Ad Revenue

Blog & Resources Industry Trends Product & Support

The Impact of the Writers and Actors Strikes on TV Ad Revenue

Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…

MarketronOctober 4, 2023

The Scatter Buy Situation: The Absence of New Programming Brings Extra Inventory to Sale

Blog & Resources Industry Trends Product & Support

The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Find out how local TV ad sales can get more national brand dollars with scatter…

MarketronSeptember 21, 2023

dsp-inventory-quality

Blog & Resources For Sales Managers Product & Support

What’s the Real Quality of Your DSP Inventory?

The quality of your DSP inventory could be lowering the performance of your customers’ advertising…

MarketronJune 21, 2023

OTA TV Ad Revenue

Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022