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Pre-Payments for Advertising Invoices: How It Works

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Pre-Payments for Advertising Invoices: How It Works

Sending pre-payment requests to advertisers electronically makes it easier to receive payment before advertising schedules…

MarketronMay 3, 2024

Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

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Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.

MarketronFebruary 12, 2024

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

Blog & Resources For Sales Managers Industry Trends

OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022