dynamic pricing Archives - Page 3 of 3 - Marketron Broadcast Solutions

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

Blog & Resources For Sales Managers Industry Trends Product & Support

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

Optimizing rates and revenue for linear ad spots is only scalable and effective when you…

MarketronMarch 9, 2022

How Dynamic Pricing of Radio Spots Can Grow Revenue Even as Ad Spend Declines

Blog & Resources For Sales Managers Industry Trends Product & Support

Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat

With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…

MarketronMarch 1, 2022

Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail

Blog & Resources For Sales Managers Industry Trends Product & Support

Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail

Find out why data is so powerful in setting rate cards for your linear advertising.…

MarketronFebruary 11, 2022

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Blog & Resources For Sales Managers Industry Trends Product & Support

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…

MarketronDecember 1, 2021

How Yield Management Can Transform Broadcast Media Sales

Blog & Resources For Sales Managers Industry Trends

How Yield Management Can Transform Broadcast Media Sales

Explore how yield management can transform broadcast media sales, enabling you to maximize revenue on…

MarketronNovember 5, 2021

NAB Expects 2022 Radio Ad Revenue to Decrease

Blog & Resources Industry Trends

Radio Ad Revenue Expected to Decrease in 2022: How You Can Close the Gap

Radio ad revenue in 2022 is forecasted to drop. Find out how you can close…

MarketronOctober 19, 2021

How to Mitigate Lost Revenue from Unsold Ad Inventory

For Sales Managers Product & Support

How to Mitigate Lost Revenue from Unsold Ad Inventory

Unsold ad inventory impacts your bottom line. Explore how to minimize this by using dynamic…

MarketronAugust 30, 2021