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Blog & Resources For Sales Managers Industry Trends

Dynamic Pricing: The Real-Time Component of Yield Management

Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…

MarketronNovember 14, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Ad Spot Pricing Optimization: Automation vs. Data Scientists

In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…

MarketronJuly 7, 2022

Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022

Blog & Resources For Sales Managers Industry Trends

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

Blog & Resources For Sales Managers Product & Support

Why Managing Rates via Excel Could Be Hurting Top-Line Revenue

Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…

MarketronMay 31, 2022

Local TV News Has High Engagement: How to Get More Ad Dollars for High-Demand Spots

Blog & Resources Industry Trends Product & Support

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Local TV news has high engagement and trust. Find tips in this post for leveraging…

MarketronMay 23, 2022

Blog & Resources For Sales Managers Product & Support

Legacy User Interfaces Create Silos and Challenges: Explore Their Impact on Seller Performance and Productivity

Legacy interfaces create silos and challenges for broadcast salespeople. Learn about their impact on seller…

MarketronApril 13, 2022

Blog & Resources For Sales Managers Product & Support

Finally, a Broadcast Sales Platform Built for Sellers

Finally, there’s a broadcast sales platform built for sellers: Marketron REV. Learn why it should…

MarketronApril 5, 2022

Blog & Resources For Sales Managers Product & Support

How to Compare Yield Management Software for Media Companies

Explore how to compare yield management software for media companies in this infographic. Find out…

MarketronMarch 18, 2022

Blog & Resources For Sales Managers Product & Support

What Features Should a Sales Growth Platform Include?

Sales professionals need technology built for them. These sales growth platform features empower your team,…

MarketronMarch 15, 2022

dynamic pricing

Dynamic Pricing: The Real-Time Component of Yield Management

Ad Spot Pricing Optimization: Automation vs. Data Scientists

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Why Managing Rates via Excel Could Be Hurting Top-Line Revenue

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Legacy User Interfaces Create Silos and Challenges: Explore Their Impact on Seller Performance and Productivity

Finally, a Broadcast Sales Platform Built for Sellers

How to Compare Yield Management Software for Media Companies

What Features Should a Sales Growth Platform Include?

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