dynamic pricing Archives - Marketron Broadcast Solutions

Blog & Resources Industry Trends Product & Support

The Impact of the Writers and Actors Strikes on TV Ad Revenue

Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…

MarketronOctober 4, 2023

The Scatter Buy Situation: The Absence of New Programming Brings Extra Inventory to Sale

Blog & Resources Industry Trends Product & Support

The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Find out how local TV ad sales can get more national brand dollars with scatter…

MarketronSeptember 21, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Local TV Must Do More with Less with Technology to Bridge the Gap

Local TV is striving to be more efficient in its operations. Dong more with less…

MarketronJune 9, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

In 2024, local TV media sellers have an opportunity to capture more political dollars. It…

MarketronApril 14, 2023

Blog & Resources Industry Trends Product & Support

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

New data reveals that linear TV outperforms all types of media. Find out how this…

MarketronMarch 16, 2023

Blog & Resources Industry Trends

How Will National Advertisers Leverage Local TV Advertising in 2023?

National advertisers spend money on local TV advertising. Explore trends and ways to increase this…

MarketronFebruary 15, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates

Automation is valuable for local TV ad sellers. A TV sales platform that enables this…

MarketronFebruary 6, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…

MarketronJanuary 12, 2023

Blog & Resources For Sales Managers Industry Trends

Optimizing Spot TV Webinar: What We Learned

In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…

MarketronNovember 28, 2022

Blog & Resources For Sales Managers Industry Trends

Dynamic Pricing: The Real-Time Component of Yield Management

Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…

MarketronNovember 14, 2022

dynamic pricing

The Impact of the Writers and Actors Strikes on TV Ad Revenue

The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Local TV Must Do More with Less with Technology to Bridge the Gap

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

How Will National Advertisers Leverage Local TV Advertising in 2023?

The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates

Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

Optimizing Spot TV Webinar: What We Learned

Dynamic Pricing: The Real-Time Component of Yield Management

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