Digital advertising Archives - Page 2 of 6 - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Industry Trends

The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds

The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…

MarketronJuly 11, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Digital Advertising Is Mostly a Commodity — How to Make Your Offerings Stand Out

Digital advertising is mostly a commodity in terms of tactics and products. Learn how to…

MarketronJuly 9, 2024

Blog & Resources Industry Trends Product & Support

Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership

Most stations are eager to reduce operational costs. If so, they must consider the total…

MarketronJune 4, 2024

Blog & Resources For Sales Managers Industry Trends

Radio Advertising Boosts Campaign Performance, Making It the Perfect Complement to Digital

Radio advertising can double the effectiveness of a campaign, according to new data. Explore insights…

MarketronJune 3, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How Can Radio Get a Bigger Share of Local Advertising Dollars?

Radio receives a disproportionate amount of local advertising dollars compared to its reach and ROI.…

MarketronMay 28, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth

Q1 2024 earnings reports showed growth for local media organizations, mostly due to digital ad…

MarketronMay 16, 2024

Blog & Resources For Sales Managers Marketron News Product & Support

Marketron NXT Feature Spotlight: Multiple Campaigns Per Tactic in One Proposal

Marketron NXT now has multiple campaigns per tactic as an option for digital advertising proposals.…

MarketronMay 10, 2024

Blog & Resources For Sales Managers Industry Trends

Radio Political Advertising: Why It Creates the Most Reach

Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…

MarketronApril 30, 2024

Blog & Resources Industry Trends

2024 NAB Review: Trends and Insights for Local Media

Explore insights and trends for local media from the 2024 NAB Show. Find out about…

MarketronApril 26, 2024

Blog & Resources Product & Support

Which Radio Traffic System Is Right for You?

Explore all the things to consider when choosing a new radio traffic system. Realize benefits…

MarketronApril 17, 2024

Digital advertising

The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds

Digital Advertising Is Mostly a Commodity — How to Make Your Offerings Stand Out

How Can Radio Get a Bigger Share of Local Advertising Dollars?

Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth

Marketron NXT Feature Spotlight: Multiple Campaigns Per Tactic in One Proposal

Radio Political Advertising: Why It Creates the Most Reach

2024 NAB Review: Trends and Insights for Local Media

Which Radio Traffic System Is Right for You?

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