data Archives - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Product & Support

Using Data to Understand Seller Performance and Pipelines in Local Radio Sales

Learn how to use data to understand performance and pipelines in local radio sales. The…

MarketronDecember 5, 2024

Blog & Resources Industry Trends Product & Support

Radio Traffic Systems and Your Data: What You Need to Know

Radio traffic systems should enable access to your data without constraints. If your solution has…

MarketronOctober 30, 2024

Blog & Resources Product & Support

WTH Is an API? The Simple Guide to APIs

Find out what APIs are, how they work, their benefits and more. By leveraging APIs,…

MarketronOctober 2, 2024

Blog & Resources For Sales Managers Industry Trends

Local Media Digital Sales Commissions: Data and Trends for 2024

See what’s new in digital sales commissions. Review trends and data regarding commissions for local…

MarketronMay 8, 2024

Blog & Resources Industry Trends Product & Support

The Impact of the Writers and Actors Strikes on TV Ad Revenue

Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…

MarketronOctober 4, 2023

Blog & Resources For Sales Managers Product & Support

Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements

Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…

MarketronMay 30, 2023

Blog & Resources For Sales Managers Industry Trends

What Does the Future of Audience Measurement Look Like for TV?

Audience measurement for TV is changing. Explore what the future of audience measurement may look…

MarketronNovember 28, 2022

Blog & Resources For Sales Managers Industry Trends

Dynamic Pricing: The Real-Time Component of Yield Management

Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…

MarketronNovember 14, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs

Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…

MarketronAugust 15, 2022

Blog & Resources For Sales Managers Product & Support

How Data Supports Better Pipeline Management

The key to better pipeline management for sales organizations is data. Without easy access to…

MarketronAugust 1, 2022

data

Using Data to Understand Seller Performance and Pipelines in Local Radio Sales

Radio Traffic Systems and Your Data: What You Need to Know

WTH Is an API? The Simple Guide to APIs

Local Media Digital Sales Commissions: Data and Trends for 2024

The Impact of the Writers and Actors Strikes on TV Ad Revenue

Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements

What Does the Future of Audience Measurement Look Like for TV?

Dynamic Pricing: The Real-Time Component of Yield Management

Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs

How Data Supports Better Pipeline Management

Filter

Follow us