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Blog & Resources Industry Trends Product & Support

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…

MarketronJanuary 26, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

6 Ways to Grow Third-Party Digital Sales in 2023

Kick off the new year with these strategies to grow your third-party digital sales in…

MarketronJanuary 2, 2023

Blog & Resources Industry Trends

Addressable TV Advertising: How It Works and Why It Matters

Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…

MarketronOctober 20, 2022

Blog & Resources Industry Trends

Third-Party Cookies’ End Delayed by Google, but You Should Still Prepare for It

Google delayed the end of third-party cookies in 2023, but media companies should still prepare…

MarketronOctober 20, 2022

TVB Executive Summit Review: TV Ad Trends Ahead for 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

TVB Forward Conference: TV Ad Trends Ahead for 2023

The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…

MarketronSeptember 30, 2022

Blog & Resources Industry Trends

TV Advertising Is the Top Influencer in the Purchase Funnel

New data reveals that TV advertising is the top influencer at all stages of the…

MarketronJuly 21, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…

MarketronJuly 12, 2022

Blog & Resources Industry Trends

Political Advertising Strategies for Media Sellers: Q&A

As a follow-up to our political advertising webinar, here are more political advertising strategies for…

MarketronJuly 7, 2022

Blog & Resources Industry Trends

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

Video ad spend is on track to grow 26% in 2022, with CTV being the…

MarketronJune 29, 2022

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

Blog & Resources For Sales Managers Industry Trends

OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022

CTV

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

6 Ways to Grow Third-Party Digital Sales in 2023

Addressable TV Advertising: How It Works and Why It Matters

Third-Party Cookies’ End Delayed by Google, but You Should Still Prepare for It

TVB Forward Conference: TV Ad Trends Ahead for 2023

TV Advertising Is the Top Influencer in the Purchase Funnel

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

Political Advertising Strategies for Media Sellers: Q&A

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

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