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Blog & Resources For Sales Managers Industry Trends

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…

MarketronJanuary 2, 2024

Blog & Resources Industry Trends Product & Support

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

New data suggests audio ads outperform video. Using both tactics in a campaign for local…

MarketronOctober 26, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns

The 2024 election will bring lots of local ad dollars. Find out what features your…

MarketronOctober 11, 2023

Blog & Resources For Sales Managers Product & Support

Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations

Get tips on how to deliver digital and radio advertising recommendations to local businesses. Ad…

MarketronAugust 30, 2023

Blog & Resources Industry Trends Product & Support

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

2024 election, political digital advertising, social media advertising, OTT, CTV, programmatic, restricted categories, display ads, video ads

Blog & Resources Industry Trends

Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue

Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and…

MarketronJune 26, 2023

Blog & Resources Industry Trends

Unique Ad Formats Drive Engagement in Streaming: How Broadcast TV Can Leverage Them

A new study revealed new streaming ad formats perform better than others. Find out what…

MarketronApril 17, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

In 2024, local TV media sellers have an opportunity to capture more political dollars. It…

MarketronApril 14, 2023

Blog & Resources Industry Trends Product & Support

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

New data reveals that linear TV outperforms all types of media. Find out how this…

MarketronMarch 16, 2023

Blog & Resources Industry Trends Product & Support

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…

MarketronJanuary 26, 2023

CTV

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

Unique Ad Formats Drive Engagement in Streaming: How Broadcast TV Can Leverage Them

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

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