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Unique Ad Formats Drive Engagement in Streaming: How to Leverage them in CTV/OTT Campaigns

A new study revealed new streaming ad formats perform better than others. Find out what…

MarketronDecember 2, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

2025 Local Digital Advertising Predictions First Look

Get the first look at 2025 local digital advertising predictions from industry experts. See what…

MarketronNovember 25, 2024

Blog & Resources Industry Trends Product & Support

Deep Dive into CTV Ad Revenue Numbers: Agencies Take a Huge Chunk

CTV ad revenue can boost profits for local media companies. How you execute it determines…

MarketronAugust 9, 2024

Blog & Resources For Sales Managers Industry Trends

Political Advertising Update: What Radio Needs to Do Right Now

Radio stations have opportunities to gain more political advertising after surprising shakeups in the 2024…

MarketronJuly 22, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How to Increase Your Share of Obtainable Digital Revenue in Your Market

Get tips on how to increase your share of your market’s obtainable digital revenue. Explore…

MarketronJuly 12, 2024

Blog & Resources Industry Trends Product & Support

Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

More consumers are abandoning linear TV viewing. Filling the gap of this lost reach requires…

MarketronJune 7, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How Can Radio Get a Bigger Share of Local Advertising Dollars?

Radio receives a disproportionate amount of local advertising dollars compared to its reach and ROI.…

MarketronMay 28, 2024

Blog & Resources For Sales Managers Industry Trends

Radio Political Advertising: Why It Creates the Most Reach

Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…

MarketronApril 30, 2024

Blog & Resources Industry Trends Product & Support

Key Strategies to Win Over Local Businesses Not Buying Digital from You

Local businesses aren’t always buying digital from radio ad sellers. Get insights in this post…

MarketronMarch 21, 2024

Blog & Resources Industry Trends Product & Support

SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic

Advertisers are shifting money to CTV advertising, including SMBs. Learn about best practices for SMBs…

MarketronMarch 14, 2024

CTV

Unique Ad Formats Drive Engagement in Streaming: How to Leverage them in CTV/OTT Campaigns

Deep Dive into CTV Ad Revenue Numbers: Agencies Take a Huge Chunk

Political Advertising Update: What Radio Needs to Do Right Now

How to Increase Your Share of Obtainable Digital Revenue in Your Market

Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

How Can Radio Get a Bigger Share of Local Advertising Dollars?

Radio Political Advertising: Why It Creates the Most Reach

SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic

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