connected TV Archives - Marketron Broadcast Solutions

SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic

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SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic

Advertisers are shifting money to CTV advertising, including SMBs. Learn about best practices for SMBs…

MarketronMarch 14, 2024

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

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The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…

MarketronJanuary 2, 2024

TV Advertising Is the Top Influencer in the Purchase Funnel

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TV Advertising Is the Top Influencer in the Purchase Funnel

New data reveals that TV advertising is the top influencer at all stages of the…

MarketronJuly 21, 2022

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

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As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…

MarketronJuly 12, 2022

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

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Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

Video ad spend is on track to grow 26% in 2022, with CTV being the…

MarketronJune 29, 2022

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

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OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022

Getting Your Slice of the Digital Political Advertising Pie with CTV/OTT

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Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV

Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…

MarketronMay 23, 2022

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

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A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022

5 Myths Around Selling Digital Video Advertising Debunked

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5 Myths Around Selling Digital Video Advertising Debunked

Selling digital video can be a challenge for broadcast media salespeople. Learn how to debunk…

MarketronAugust 23, 2021