broadcast TV Archives - Marketron Broadcast Solutions

Local TV Must Do More with Less with Technology to Bridge the Gap

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Local TV Must Do More with Less with Technology to Bridge the Gap

Local TV is striving to be more efficient in its operations. Dong more with less…

MarketronJune 9, 2023

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

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Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

New data reveals that linear TV outperforms all types of media. Find out how this…

MarketronMarch 16, 2023

Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

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Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…

MarketronJanuary 12, 2023

Optimizing Spot TV Webinar: What We Learned

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Optimizing Spot TV Webinar: What We Learned

In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…

MarketronNovember 28, 2022

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

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Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

Video ad spend is on track to grow 26% in 2022, with CTV being the…

MarketronJune 29, 2022

broadcast TV growth

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After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

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OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022