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Blog & Resources For Sales Managers Industry Trends

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…

MarketronJuly 28, 2023

Blog & Resources Industry Trends Product & Support

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…

MarketronJanuary 26, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…

MarketronJuly 12, 2022

Blog & Resources For Sales Managers Product & Support

Finally, a Broadcast Sales Platform Built for Sellers

Finally, there’s a broadcast sales platform built for sellers: Marketron REV. Learn why it should…

MarketronApril 5, 2022

Blog & Resources For Sales Managers Product & Support

What Features Should a Sales Growth Platform Include?

Sales professionals need technology built for them. These sales growth platform features empower your team,…

MarketronMarch 15, 2022

Blog & Resources For Sales Managers Industry Trends

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail

Find out why data is so powerful in setting rate cards for your linear advertising.…

MarketronFebruary 11, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

The Straight-Up Facts: Debunking Dynamic Pricing Myths

Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…

MarketronFebruary 7, 2022

Blog & Resources Product & Support

The Digital-Linear Convergence Is Here

The digital-linear convergence is here for broadcast media companies. How can you ensure you gain…

MarketronOctober 21, 2021

NAB Expects 2022 Radio Ad Revenue to Decrease

Blog & Resources Industry Trends

Radio Ad Revenue Expected to Decrease in 2022: How You Can Close the Gap

Radio ad revenue in 2022 is forecasted to drop. Find out how you can close…

MarketronOctober 19, 2021

broadcast

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

Finally, a Broadcast Sales Platform Built for Sellers

What Features Should a Sales Growth Platform Include?

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail

The Straight-Up Facts: Debunking Dynamic Pricing Myths

The Digital-Linear Convergence Is Here

Radio Ad Revenue Expected to Decrease in 2022: How You Can Close the Gap

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