automation Archives - Marketron Broadcast Solutions

What Are Radio Traffic Software Bundles?

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What Are Radio Traffic Software Bundles?

Your radio traffic software should deliver value-added services that ensure efficiency and streamlined workflows for…

MarketronJuly 16, 2024

Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership

Blog & Resources Industry Trends Product & Support

Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership

Most stations are eager to reduce operational costs. If so, they must consider the total…

MarketronJune 4, 2024

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

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TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates

Blog & Resources For Sales Managers Industry Trends Product & Support

The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates

Automation is valuable for local TV ad sellers. A TV sales platform that enables this…

MarketronFebruary 6, 2023

Ad Spot Pricing Optimization: Automation vs. Data Scientists

Blog & Resources For Sales Managers Industry Trends Product & Support

Ad Spot Pricing Optimization: Automation vs. Data Scientists

In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…

MarketronJuly 7, 2022

Radio Traffic Features to Reduce Fraud Risk

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Radio Traffic Features that Reduce Fraud Risk

Without radio traffic features that ensure proper reconciliation and continuity, you could be at risk…

MarketronApril 29, 2022

Case Study: ‘The Next Round’ Podcast Leverages Marketron Traffic to Monetize with Ease

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Case Study: ‘The Next Round’ Podcast Leverages Marketron Traffic to Monetize with Ease

Find out how the team behind “The Next Round” was able to use Marketron Traffic…

MarketronDecember 13, 2021

Advantages of APIs for the Media Industry

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Advantages of APIs for the Media Industry

Explore the advantages of APIs for the media industry. With APIs, you can enable the…

MarketronNovember 16, 2021