ad spend Archives - Marketron Broadcast Solutions

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Blog & Resources For Sales Managers Industry Trends

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…

MarketronJanuary 2, 2024

What Economic Trends Will Impact TV Ad Spend

Blog & Resources For Sales Managers Industry Trends

What Economic Trends Will Impact TV Ad Spend in 2022?

The U.S. economy always plays a role in TV ad spend. Learn what factors will…

MarketronMarch 3, 2022

How Dynamic Pricing of Radio Spots Can Grow Revenue Even as Ad Spend Declines

Blog & Resources For Sales Managers Industry Trends Product & Support

Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat

With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…

MarketronMarch 1, 2022

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Blog & Resources For Sales Managers Industry Trends

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022