Industry Trends Archives - Page 7 of 16 - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Industry Trends Product & Support

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

The advertising landscape is changing. It may be time to evolve your local media sales…

MarketronNovember 3, 2023

Blog & Resources Industry Trends

Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

Brands are returning to traditional advertising. Learn how to capture their local advertising spend on…

MarketronNovember 3, 2023

Blog & Resources Industry Trends Product & Support

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

New data suggests audio ads outperform video. Using both tactics in a campaign for local…

MarketronOctober 26, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns

The 2024 election will bring lots of local ad dollars. Find out what features your…

MarketronOctober 11, 2023

Blog & Resources Industry Trends Product & Support

The Impact of the Writers and Actors Strikes on TV Ad Revenue

Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…

MarketronOctober 4, 2023

The Scatter Buy Situation: The Absence of New Programming Brings Extra Inventory to Sale

Blog & Resources Industry Trends Product & Support

The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Find out how local TV ad sales can get more national brand dollars with scatter…

MarketronSeptember 21, 2023

Blog & Resources Industry Trends Product & Support

Radio Traffic Platform Consulting Solutions from Marketron

Learn about radio traffic platform consulting solutions Marketron offers and how you can make your…

MarketronSeptember 20, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

CTV Advertising Is Exploding; Sell It with Marketron NXT

CTV advertising is a fast-growing segment of local media sales. Explore how you can use…

MarketronSeptember 14, 2023

Blog & Resources Industry Trends Product & Support

Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology

Learn why Marketron is investing in and innovating radio traffic platforms to ensure the industry…

MarketronSeptember 14, 2023

Blog & Resources Industry Trends

Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic

Hispanic populations are devoted radio listeners, which makes them a great audience for targeted radio…

MarketronAugust 25, 2023

Industry Trends

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

The Impact of the Writers and Actors Strikes on TV Ad Revenue

The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Radio Traffic Platform Consulting Solutions from Marketron

CTV Advertising Is Exploding; Sell It with Marketron NXT

Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology

Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic

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