Industry Trends Archives - Page 6 of 16 - Marketron Broadcast Solutions

Blog & Resources Industry Trends Product & Support

2024 Political Advertising Opportunities for Local Media Companies

Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…

MarketronMarch 5, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same

The latest RAB-Borrell digital sales for radio benchmarking report revealed that small radio stations saw…

MarketronFebruary 28, 2024

Blog & Resources Industry Trends Product & Support

The Real Story on Low-Quality Content Sites and How They Impact Programmatic Advertising

Explore the impact of low-quality content sites on programmatic advertising performance. Having a better third-party…

MarketronFebruary 16, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.

MarketronFebruary 12, 2024

Blog & Resources For Sales Managers Industry Trends

Electronic Payment Adoption: 4 Strategies for Radio Stations

Electronic payment adoption requires a strategic plan. Get tips on how to get staff and…

MarketronFebruary 6, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

2024 Radio Revenue Outlook

Explore the projections for radio revenue in 2024. View data, trends and takeaways on what…

MarketronJanuary 29, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Introducing the New Marketron NXT Training Academy

The Marketron NXT Training Academy is all new for 2024. Explore its features and how…

MarketronJanuary 24, 2024

Blog & Resources For Sales Managers Industry Trends

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How Managed Service Fees and Monthly Minimums Impact Your Digital Advertising Sales Margins

Managed service fees and monthly minimums can impact digital advertising sales margins. Protect your profits…

MarketronJanuary 17, 2024

Blog & Resources For Sales Managers Industry Trends

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…

MarketronJanuary 2, 2024

Industry Trends

Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same

The Real Story on Low-Quality Content Sites and How They Impact Programmatic Advertising

Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

Electronic Payment Adoption: 4 Strategies for Radio Stations

2024 Radio Revenue Outlook

Introducing the New Marketron NXT Training Academy

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

How Managed Service Fees and Monthly Minimums Impact Your Digital Advertising Sales Margins

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

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