Industry Trends Archives - Page 14 of 16 - Marketron Broadcast Solutions

Industry Trends

New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums

New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…

MarketronMay 24, 2022

Local TV News Has High Engagement: How to Get More Ad Dollars for High-Demand Spots

Blog & Resources Industry Trends Product & Support

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Local TV news has high engagement and trust. Find tips in this post for leveraging…

MarketronMay 23, 2022

Blog & Resources For Sales Managers Industry Trends

Audio Trends Update: The Good and Not-So-Good News for Broadcast Radio

New audio trends data paints a mostly positive picture for broadcast radio. We break down…

MarketronMay 23, 2022

Getting Your Slice of the Digital Political Advertising Pie with CTV/OTT

Blog & Resources Industry Trends Product & Support

Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV

Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…

MarketronMay 23, 2022

Blog & Resources For Sales Managers Industry Trends

NAB 2022 Recap: A Look at Trending Topics from the Show

NAB 2022 was a great success. Find out about all the trending topics from the…

MarketronMay 10, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Your Salespeople Hate Your Traffic System; Stop Making Them Use It!

Traffic systems can be complex and clunky for salespeople, as they weren’t designed for them.…

MarketronApril 1, 2022

Blog & Resources Industry Trends Product & Support

Explaining the Fragmented Customer Journey to Advertisers

The customer journey is no longer linear. Explaining the fragmented customer journey to advertisers helps…

MarketronMarch 30, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Online Sports Betting Ads Offer New Opportunities for Local TV Markets

Online sports betting represents a big opportunity for local TV advertising. Find out why it…

MarketronMarch 22, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

Optimizing rates and revenue for linear ad spots is only scalable and effective when you…

MarketronMarch 9, 2022

Blog & Resources For Sales Managers Industry Trends

What Economic Trends Will Impact TV Ad Spend in 2022?

The U.S. economy always plays a role in TV ad spend. Learn what factors will…

MarketronMarch 3, 2022

Industry Trends

New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Audio Trends Update: The Good and Not-So-Good News for Broadcast Radio

Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV

Your Salespeople Hate Your Traffic System; Stop Making Them Use It!

Explaining the Fragmented Customer Journey to Advertisers

Online Sports Betting Ads Offer New Opportunities for Local TV Markets

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

What Economic Trends Will Impact TV Ad Spend in 2022?

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