Industry Trends Archives - Page 13 of 16 - Marketron Broadcast Solutions

Blog & Resources Industry Trends Product & Support

How Targeting Changes with NextGen TV

NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…

MarketronAugust 8, 2022

Blog & Resources Industry Trends

TV Advertising Is the Top Influencer in the Purchase Funnel

New data reveals that TV advertising is the top influencer at all stages of the…

MarketronJuly 21, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…

MarketronJuly 12, 2022

Blog & Resources Industry Trends

Political Advertising Strategies for Media Sellers: Q&A

As a follow-up to our political advertising webinar, here are more political advertising strategies for…

MarketronJuly 7, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Ad Spot Pricing Optimization: Automation vs. Data Scientists

In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…

MarketronJuly 7, 2022

Blog & Resources Industry Trends

Data Reveals Radio Listeners Have High Purchase Intent, Proving the Importance of the Channel

New data on AM/FM radio listeners reports that this group has high purchase intent. That’s…

MarketronJune 29, 2022

Blog & Resources Industry Trends

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

Video ad spend is on track to grow 26% in 2022, with CTV being the…

MarketronJune 29, 2022

Blog & Resources For Sales Managers Industry Trends

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

Blog & Resources For Sales Managers Industry Trends

OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022

Blog & Resources For Sales Managers Industry Trends

How Local TV Can Capitalize on New Advertiser Categories

Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…

MarketronJune 21, 2022

Industry Trends

How Targeting Changes with NextGen TV

TV Advertising Is the Top Influencer in the Purchase Funnel

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

Political Advertising Strategies for Media Sellers: Q&A

Ad Spot Pricing Optimization: Automation vs. Data Scientists

Data Reveals Radio Listeners Have High Purchase Intent, Proving the Importance of the Channel

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

How Local TV Can Capitalize on New Advertiser Categories

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