Marketron, Author at Marketron Broadcast Solutions

Blog & Resources Industry Trends Product & Support

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

Blog & Resources For Sales Managers Product & Support

Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model

Some media companies are outsourcing digital advertising to agencies. It seems easy but isn’t sustainable.…

MarketronJuly 18, 2023

Blog & Resources Industry Trends Product & Support

The Modern Traffic Department: How Optimized, Innovative Technology Meets Your Needs for Now and the Future

Download our new e-book on the modern traffic department. Explore what a radio traffic system…

MarketronJuly 12, 2023

2024 election, political digital advertising, social media advertising, OTT, CTV, programmatic, restricted categories, display ads, video ads

Blog & Resources Industry Trends

Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue

Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and…

MarketronJune 26, 2023

Blog & Resources Industry Trends

Radio Advertising Delivers Impact Across the Sales Funnel

Radio advertising can be effective across the sales funnel, and your advertisers need to learn…

MarketronJune 26, 2023

Blog & Resources For Sales Managers Product & Support

What’s the Real Quality of Your DSP Inventory?

The quality of your DSP inventory could be lowering the performance of your customers’ advertising…

MarketronJune 21, 2023

Blog & Resources For Sales Managers Product & Support

The Three Key Components for Third-Party Digital Sales Success

For media companies to find success and revenue growth from third-party digital sales, they need…

MarketronJune 15, 2023

Blog & Resources Product & Support

Why Your Electronic Payment Solution Needs Guest Checkout Features

Find out about the benefits of guest checkout features for your electronic payment solution. It…

MarketronJune 12, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Local TV Must Do More with Less with Technology to Bridge the Gap

Local TV is striving to be more efficient in its operations. Dong more with less…

MarketronJune 9, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

Rising Operating Costs Hit Media Companies: Find Out How Modern Technology Can Reduce Expenses

Media companies’ Q1 earnings reports cited rising operating costs. Explore how technology can reduce those…

MarketronJune 8, 2023

Marketron

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model

The Modern Traffic Department: How Optimized, Innovative Technology Meets Your Needs for Now and the Future

Radio Advertising Delivers Impact Across the Sales Funnel

What’s the Real Quality of Your DSP Inventory?

The Three Key Components for Third-Party Digital Sales Success

Why Your Electronic Payment Solution Needs Guest Checkout Features

Local TV Must Do More with Less with Technology to Bridge the Gap

Rising Operating Costs Hit Media Companies: Find Out How Modern Technology Can Reduce Expenses

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