Marketron, Author at Marketron Broadcast Solutions

Blog & Resources Industry Trends

Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic

Hispanic populations are devoted radio listeners, which makes them a great audience for targeted radio…

MarketronAugust 25, 2023

Blog & Resources Product & Support

Everything Media Companies Need to Know About Electronic Payment Security and Compliance

Learn everything your media company needs to know about electronic payment security and compliance in…

MarketronAugust 21, 2023

Blog & Resources Industry Trends

TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

Find out the difference between TV households and TV-accessible households and why this change matters…

MarketronAugust 15, 2023

Blog & Resources For Sales Managers Industry Trends

The Ultimate Guide to Digital Sales Compensation for Media Companies

Read the ultimate guide to digital sales compensation for media companies. Get insights for how…

MarketronAugust 8, 2023

Blog & Resources Industry Trends

What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust

Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…

MarketronAugust 2, 2023

Blog & Resources For Sales Managers Industry Trends

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…

MarketronJuly 28, 2023

Blog & Resources For Sales Managers Product & Support

Digital Advertising Campaign Reporting Is a Key Feature Your Third-Party Digital Platform Should Include

Digital advertising campaign reporting is a key feature for your third-party digital platform. Find out…

MarketronJuly 25, 2023

Blog & Resources Industry Trends Product & Support

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

Blog & Resources For Sales Managers Product & Support

Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model

Some media companies are outsourcing digital advertising to agencies. It seems easy but isn’t sustainable.…

MarketronJuly 18, 2023

Blog & Resources Industry Trends Product & Support

The Modern Traffic Department: How Optimized, Innovative Technology Meets Your Needs for Now and the Future

Download our new e-book on the modern traffic department. Explore what a radio traffic system…

MarketronJuly 12, 2023

Marketron

Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic

Everything Media Companies Need to Know About Electronic Payment Security and Compliance

TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

The Ultimate Guide to Digital Sales Compensation for Media Companies

What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Digital Advertising Campaign Reporting Is a Key Feature Your Third-Party Digital Platform Should Include

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model

The Modern Traffic Department: How Optimized, Innovative Technology Meets Your Needs for Now and the Future

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