5 Ways to Increase Electronic Payments by Advertisers in 2025

1. Communicate Often and in Many Channels

How many touchpoints are necessary to change behavior? It depends on the person, the impact of the communication and how much work is necessary to make the change. A good average is 10. It may seem like a lot, but it’s worth the time to keep reminding your customers.

What’s important is that the message be consistent and clear. Describe how easy it is to make payments online. Focus on the convenience of viewing invoices from their inbox and then clicking to submit their credit card or ACH information. Emphasize security, as well.

In reality, not much work is necessary on their part. It actually requires a lot of steps to pay a paper invoice with a check. Online payments are a few clicks. You’re not asking them to do more at all.

Getting the message to the audience requires using many challenges. You can create an insert to stuff into invoices. Emails to customers also work. Make sure sellers and others talking with clients mention it, too.

2. Be Ready to Answer Questions

Asking a client to change how they pay will generate questions. Creating an FAQ to send to customers with communications can be useful. Also, sellers need this information, as they’ll likely hear from customers.

The FAQs should include things like:

• Payment types
• If surcharging or convenience fees apply when using credit cards
• How they can make payments (e.g., logging into a system or using guest checkout)
• How you keep their financial data safe

3. Make Electronic Payments Super Easy

Remember, electronic payments are all about convenience. In a few clicks, they can submit their card and get a receipt. You can make it even easier and reduce friction by offering guest checkout.

Guest checkout allows anyone to view and pay their invoice without creating an account. They can do this with a link from the invoice email notification.

Having them use a customer portal is also easy and gives them more options. They can update their information online, pay multiple invoices, and view their payment history. Many companies will appreciate these features and won’t need to call you to resend an invoice.

4. Remind Them That ACH Is an Electronic Check

Some customers may not want to pay invoices with credit cards. They’d rather not incur interest charges or not use credit cards, in general.

Be sure they realize they can submit ACH electronic payments that debit directly from their checking account.

ACH payments are often the primary channel for B2B. They don’t have to incur the costs of using and mailing paper checks or worry about check fraud. ACH provides benefits for you, as well, because they have the lowest processing fee.

Providing a fact sheet on ACH payments or making it part of your FAQs is also helpful.

5. Ensure Your Payments Platform Removes Friction

The last tip has everything to do with your technology. As noted, guest checkout reduces friction, but it’s only one feature. There are other considerations that can either get advertisers to adopt electronic payments or frustrate them.

The first is user experience. How does the platform look? Is it easy to navigate and view? If the appearance is dated and confusing, your customers won’t be eager to pay this way. Choose a solution that’s modern and intuitive.

Second, seek out functionality that customers expect. They should be able to view invoices and receive an instant receipt. Otherwise, confusion will happen and create negative experiences. If you work with agencies, the platform should allow them to pay for multiple clients at once.

The third category deals with security and compliance. Customers won’t enter their credit card numbers if the signs of a secure transaction are absent. Most people are very aware of the threat of fraud and look for signs of trust.