Marketron NXT continues to be the digital advertising platform of choice for local media companies. We’re also always innovating and delivering much-desired features for our users. NXT’s most recent accomplishment is the debut of flighting and custom billing. Whether sellers use these features in tandem or separately, they will appreciate the flexibility to build custom campaigns with ease.
Let’s explore how these exciting features work.
What Is Flighting?
Flighting allows you to schedule advertising spending strategically. You can define a “flight” period for the campaign to run. It enables you to concentrate budget on periods of best performance to maximize ROI.
Here are some examples of how to apply flighting:
- Serve more impressions for a promotion or live event in the week leading up to it.
- Create a break in a campaign to reduce ad waste during seasonal lulls.
- Focus more ad spend during the specific weeks in a month that the advertiser’s audience is most likely to buy.
- Ramp up spending to coincide with an audience’s buying behavior.
Tailoring spending and impressions to targeted times offers a key differentiator in your digital advertising portfolio. It’s also easy to use in NXT. Once you complete the proposal tool workflow and generate an order, you can edit each order line to build the desired flights.
What Is Custom Billing?
Custom billing describes defining billed amounts by intervals in the campaign. In a three-month campaign totaling $5,000, you can slice that amount up across the three months however you like.
You may require a higher prepayment for a long-term campaign. Alternatively, you may want to bill the largest amount at the end.
In NXT, you can use custom billing on its own or with flighting. The ability to customize billing amounts makes things more convenient for your customers and financial teams.
Flighting and Custom Billing Now Available!
Using flighting and custom billing together delivers a set of tools to tailor campaigns strategically. With these intuitive features, NXT continues to enable efficiency and high performance in selling digital advertising.
