The foundation of radio traffic software is its ability to manage programming and advertising for stations. Since its development decades ago, it’s evolved to deliver a host of solutions that support revenue management and growth.
Some solutions have little functionality beyond the basics. Other systems have an entire portfolio of features that deliver efficiency and value to their users. These are often part of a bundle that includes software and services.
Let’s review what you may find in a bundle and why this would be beneficial to your organization.
What Are Radio Traffic Software Bundles?
This bundle type describes a collection of tools and features that embed in or integrate with a traffic system. Traffic software is at the center of this, and it can connect to other systems like digital advertising orders and electronic payments.
Traffic Software Bundling Types
Bundles offer specific features beyond the standard module. There are several categories of features, including AR and payments, reporting, and features for confirmation, orders and logs.
AR and Payments Bundles
Radio traffic software can easily connect to various AR-bundled services to streamline processes and electronic payments. Examples include:
- Lockbox integration: Automatic AR integration from third-party payment sources streamlines processing.
- AR enhancements: Gain flexibility by paying in batches and using multiple adjustment types.
- Invoice and statement customizations: You can apply your branding, product codes, salespeople and more.
- Virtual stamps: Add notary stamps and signatures to invoices electronically.
Reporting
These reporting bundle extras provide more business intelligence and insights. Examples include:
- Proof of performance: Set the delivery of spot time reports to advertisers automatically.
- Business reports: Pull reports for AR reconciliation, aging by month, effective dollar calculations, broadcast accrual and more.
- Rolled-up business intelligence reporting: Achieve greater insights with multimarket reporting.
Confirmation, Order and Log Features
When your traffic operations need more flexibility, you can benefit from these capabilities:
- Confirmation configurations: Segment by avail types, product, revenue, aging information and signature line.
- Flexible copy controls: Manage copy from a central location, and create carts and copy revisions for multiple accounts at once.
- Extended order options: Give salespeople access to enter orders.
- Network order workflow: Automate the receipt, revision and affidavit of network orders.
- Log templates: Create templates for each program, such as sports and news programming.
Beyond Features and Tech Tools: What Other Services Support Traffic Teams?
An end-to-end traffic system that creates a connected ecosystem delivers a modern, optimized approach to revenue. These customization options and capabilities drive efficiency, accuracy and visibility.
For the most complex operations, traffic teams can also find bundled solutions for things like:
- Traffic hubbing: In this scenario, you can outsource traffic operations to your software partner, which may be effective for short- or long-term engagements.
- Traffic consulting: Are you getting the most out of your traffic platform? Traffic consulting ensures you are by analyzing your structure, goals, challenges and workflows. Based on this, you get personalized recommendations and configurations to boost productivity and ROI.
- Podcast ad revenue tracking and inventory management: Some radio traffic software provides an easy way to monetize podcasts, just like terrestrial radio. This solution offers real-time access to inventory, proof of performance and automated workflows.
Does Your Radio Traffic Software Do More Than the Basics?
As the radio industry evolves, your technology must keep up. Unfortunately, many systems lack innovation, automation and optimization. You’ll have to find workarounds if critical things are missing from your platform, when the system should really be working for you.
If you’re ready to switch, get started by reviewing your options in Which Radio Traffic System Is Right for You?
