Media companies are always looking for ways to increase revenue and meet the needs of local advertisers, no matter the size of the market. Krystal Media, a company operating three stations in Summit County, Colorado, was already a preferred partner for area businesses, providing them with impactful spot ads.
The organization was ready to add third-party digital to its portfolio to build on this success and chose Marketron NXT as its technology platform. Find out how they overcame challenges and found success in this case study.
