Expanding advertising inventory to include third-party digital can be a challenge for broadcasters. They already have tried-and-true revenue generators in OTA (over the air) and O&O (owned and operated). However, that inventory doesn’t fit the needs of every local advertiser and doesn’t help scale their business. Lost Coast Communications experienced a similar crossroads and chose a trusted partner to extend revenue with Marketron NXT.
Find out how they implemented a solution that allowed them to acquire new customers and upsell existing ones.
